Big box guerilla marketing

In 2004 Paris’ City Transit Authority, the RATP, ran ads proclaiming “One New Bus Per Day” and showing a playful (and presumably Photoshopped) photo of an enormous cardboard box with a bus on the side.


Recently Dutch creative agency Ubachswisbrun JWT took this concept a step further, by actually making enormous cardboard boxes with Mini Coopers printed on them and bits of gift-wrapping coming out of the top, then leaving said boxes out by the trash for public viewing:


It’s an amusing viral marketing effort, sure to please everyone…except the sanitation workers.

via creative criminals


Originally from Core77 on January 5, 2010, 8:38am

Originally posted 2010-01-16 14:45:31.

2 Responses


I need urgent help.
Where can I can get the box as big as a the cooper box? I live in Sydney Australia. I need it for a project that Im doing. Can you let me know urgently please. Its such a good idea that I think that’ll work with my assignment.


Taga Paa


Nice ideas…………

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